WEB WRITING FOR PROFIT

Set up your goal before you start your page! Basic advice? Can't believe how many clients can't tell me what they need their web page for ... and to do. 'Umm to sell my product, tell people about it ... umm to .... '
Be specific as you can and make up a list of three major goals the web should achieve for you.
A good trick is to pretend the visitor has left the webpage and work out what has he learnt about you or your product.
eg: Did they find out:
1. What it does.
2.What it looks like.
3. How easy it was to buy from the web site .. or where to buy it.

Then work back and set out a plan that will achieve those aims.

TIP
Just work on THREE goals - give them to your designer AND web content writer IN WRITING.
You will be surprised at how streamlined your site will be if you stick to just three points - it gives a great strucutre to the creative and build process.

http://www.fabwebwriter.com/web-copywriting/web-copywriting-and-web-writing-whats-the-difference-153/