Does Sex sell - on web ads?

Sex in Ads, sex in Marketing. Everyone denies deliberately putting it in the creative.
I've worked with it, seen it work and believe it works!
Branding with sex or sexual undertones or overtones it quite tricky.
Cocoa Cola use a subliminal code of semiotics that one is told to incorporate - I worked with the Lifestyle series.
Every ad should contain the following:
Water, skin, men and women in equal numbers, under twenty five over sixteen, must be active and moving through the water insome way and having 'ineractive' fun.
It breakdowns like this:
Water, according to Freud, reminds us of sex through a vey subconscious connection to flowing fluids! Water according to Coke, is pretty well the same.
Skin attracts us to the opposite sex, so Coke goes with that.
Men and women in equal numbers indicate social connections and fun and sex.
Youth combined with all of the above is an explosion of subliminal sexual connection to Coca Cola and we will all get lucky if we drink it etc.
This apparently has been in use for over fifty years. The latest ad shows a group of under twenty-fives in the ocean jumping around a giant coke bottle with an air flow.
I think it is super clever and super sexy. It works. It sells. And no morals get harmed during this commercial.
BUT it is TV and Film. Captive audience. How does this tranlate to the web site?
They have designed 'Summer blast' with an exploding bottle of the most phallic! But it is animated and enthralling - same elements but have 'downsized'. The secret is in the graphics and the whole home page which is jumpin' and interactive, but doesn't try to be a TV ad.
Because the computer screen is so small, the eye can focus on more random areas.The 'Big' picure is lost and so to is the subtle 'sex'. You have to work the screen carefully to avoid becoming a porn site.
Work with a good graphic designer or creative web writer who knows how to visualize and create a theme - not an ad. It is a challenge but it works like a dream if you dream up ideas based on'Sex that sells' just for the Web. Cut your cloth to the medium
Go back to great black and white stills - for example. They have impact amongst all the screaming colour.
Be subtle. The ad top right is about sex but is super subtle on a very tricky subject. It is for a lubricant jelly. Cool and had massive knockout reaction in Europe. I give it a 10!