WEB CONTENT - DON'T BE AFRAID OF SHORT!

Short is powerful. Yes, 'Direct response copy' is long and has results BUT...
Content is King when the reign is short.
Client wrote:
You see, this cereal is different, a bit odd, (in a good way of course!). If your experience is anything like ours, a lot of the cereals that claim to be healthy taste horrible, and those that taste good are usually packed full of junk you’d rather not know about. So how do you know which one to choose?
I wrote:
"Power Packed. Stripped down.'
Both OK but .... on the web KISS!